Friday, February 12, 2010

Milking Green Lantern

Get those udders ready — DC is about to milk us for all we're worth.

Over the past few weeks, DC has rolled out plenty of news on new series to look out for in the coming months. Already, most of the news has assured me my wallet will be hurting very soon, but that's been mostly because everything that's spinning out of "Blackest Night" has been pretty exciting and natural stuff. None of it has felt like an over-the-top cash grab ... until now...

Check THIS LINK to DC's Source blog and read about a new Green Lantern title kicking off in a matter of months, "Green Lantern: Emerald Warriors."

Yes, that's right. Five years ago, DC was skeptical about a single GL title being able to sell, and now they're trying to make us support three. Yes, we are being milked, and punished for our love of all Geoff Johns has given us.

The lineup will be as follows: "GL: EW" with Guy Gardiner and Kilowog. "GLC" with Kyle Rayner, John Stewart and Ganthet. "GL" will (presumably) still feature Hal Jordan.

Is it just me, or does this seem like it's going to end up killing both "Corps" and the newborn "Emerald Warriors?"

With apologies to Peter Tomasi, who has done a masterful job on the book, "Corps" was selling so well, predominantly, because it was the No. 2 book on the road to "Blackest Night." Now, DC is not only taking away two of "Corps" more popular characters, they're being taken away right as the "Blackest Night" momentum is ending.

On the other side of the spectrum, other than die-hard fans like me, is anyone going to buy a book starring just Guy and 'Wog? Especially when "Blackest Night" had just ended?

I think DC is over estimating how much people love the Green Lantern family of titles vs. how much people loved "Blackest Night." And it's going to cost us. First, it will cost those of us who are willing to try all three books. When that ends, it will cost us one, if not two, of the three GL family books.

Cash Cow won't last long with this sort of milking, DC.

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