Tuesday, June 24, 2008

The Incredible dropoff

So, it's been a busy last couple of days, and in fact, I just got finished baking a cake. That's right, baking a cake. If ever there was an illustration that the last two days have been busy for a 25-year-old guy, that's it.

Anyway, I wanted to get this up here: "The Incredible Hulk" raked in over 55 million dollars in its first week, not too shabby at all, fueling the near unanimous feeling that the "requel" was better than its older brother "The Hulk," which made 62 million in its first weekend, but dropped off by 70% in its second week.

Well, despite great reviews, "The Incredible Hulk" dropped off by 60% in its second weekend, making just 22 million this time around.

So apparently all that talk of the character of the Hulk being able to hold an audience with a better movie may have been premature. I mean, I'll be the first to admit how much better the second movie was from the first, but studios only care about Dollar signs, not quality. If there was no drop off with Ang Lee's version, he may have been at the helm for movie number two. Instead, we have two Hulk movies now that have underperformed.

Not a good sign for the Green Goliath. Unless the sales numbers pick up in week 3, we can say goodbye to movie number three.

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