Follow THIS LINK to the AP story talking about the agreement between EA Sports and Gillette. Apparently EA wanted the best a man can get.
Personally, I just find it funny that when I am playing EA Sports' products for a long time (i.e. "Tiger Woods PGA 09" this week) I emerge three days later badly needing to shave.
I guess this is where the companies got the idea. By watching bums like me fail to shave but finish 36 under par in a four day tournament (which I just did today).