Get a load of THIS LINK!
It's an LA Times story that says NBA general managers and scouts are using "NBA Live 09" and the "Dynamic DNA" feature to accurately research a player's tendencies and a team's strategy.
The only thing more remarkable than the story itself is that NOBODY at the LA Times realizes "NBA Live 08" is NOT the latest edition of the series. In fact, "09" is the first game in the series to feature the story's topic, "Dynamic DNA." Silly Rabbits.