The 4400 (You remember, I told you about this show last week that fans of "Heroes" would love) has launched a monstrous campaign to promote its season premier on June 17th at 9 p.m. on the USA network.
Using marketing company 'Campfire" the show has turned its Season 3 finale (where a drug was distributed around the globe that can either kill you or give you superpowers) into a real-world debate.
In all, Campfire is planning six promotional sites (in addition to the show's homepage) through this season where you will be able to access over 70 web videos by year's end.
The first three of these sites was launched today: a Promicin (the name of the drug) informational site (http://PromicinInfo.com), an anti-Promicin site (http://PromicinTerror.com) and a pro-promicin site (http://PromicinPower.com).
In the next few days while suffering from your "Heroes" hangover, and subsequent "Heroes" withdrawal, check these sites out!
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